Can we acknowledge how much pressure is placed on fresh grads to decide upon a major that would define their professional career forever? As a tourism student-turned PR practitioner, the transition into public relations comes with a massive learning curve. But if you have a love for current affairs and are a polyglot, PR is a field you would thoroughly enjoy.
A few internships later, I realised that there was a whole shadowy world which extended beyond brand campaigns, consisting of elusive agencies which hardly received any spotlight. Instead, they tirelessly worked to ensure that their clients received the most attention.
As a nod to the hit comic series which inspired the name for our agency, we feel like the agency – in-house dynamic mirrors that of the one shared by Mutants and humans in the X-Men universe. Working in an agency is like being a part of the X-Men, there are always more experienced practitioners to turn to when things get tough. If it’s any consolation, your team will know exactly what you’re going through.
Except for crisis-prone industries, in-house PR and comms teams tend to be lean. It’s usually a small, tight-knit group of individuals who control all aspects of a brand’s marketing, from collaterals to campaigns. If this appeals to you, you would appreciate the autonomy and power which accompanies being able to call the shots. On the flip-side, you might feel weighed down by the sheer weight of the responsibilities which lie on your shoulders.
So, how do you determine the working environment which would help you flourish the most, both personally and professionally? If you’re a fresh graduate which wants to explore the possibility of a career in PR and comms, here’s why we think agencies are the best place to kickstart your career – especially if you’re still on the fence.
EXPLORE A VARIETY OF VERTICALS
To stay ahead of the curve, many agencies now offer a wide range of complementary services. From content marketing to digital and social media planning, agencies are home to folks who bring unique skill-sets to the table. Depending on the client’s requirements, people from different teams work together to get the job done.
For instance, Mutant’s portfolio of clients cover several verticals such as consumer, lifestyle, and corporate. Working in an agency would give you a chance to explore a myriad of sectors and industries, especially if you are undecided about where you eventually want to settle down and build a career. Before diving into a niche segment, focus on mastering the fundamentals of the trade.
LEARN FROM THE BEST
Good mentors will have the ability to guide you while swiftly adapting to the changing times. In an agency, the matrix-style organisational structure which requires you to juggle multiple verticals and practises will expose you to unique ideas and perspectives. And if you’re ever struggling, you will find that the higher-ups tend to be more accessible, and are willing to assist you with the challenges you are currently faced with.You will find, that working in an agency means that no two days are the same, due to the nature of the client work involved.
WELL-ROUNDED CHARACTER DEVELOPMENT
Extensive relationship-building is part and parcel of agency life. Even if you are not the most social person in the room, you will be required to exert some effort to build meaningful relationships with the media, clients, and other external stakeholders. As long as you are genuine, empathetic and are willing to listen, you will succeed.
Juggling the expectations of multiple parties might seem rather challenging at the start, but you will find yourself getting accustomed to it as you spend more time in your role. Even if you feel like the cards are stacked against you, the pain is short-lived and you will find yourself becoming a more confident and eloquent individual.
Stop sitting around and wondering if you are more suited for an in-house role, or an agency function. You will never know until you experience things firsthand, so take a deep breath, get your résumé in order, and apply away!
Don’t waste time! If you’re on the hunt for a PR gig, you ought to write in to us at : firstname.lastname@example.org