How Malaysian Brands Can Position Themselves In The “New Normal”
It’s fair to say we never expected 2020 to pan out the way it has. Living and working through a global pandemic, undergoing a lockdown, and pressing pause on b ...
The Art Of Reassuring Clients
To assure, reassure and get your clients to trust in your capabilities is an artform that requires a large dose of finesse. Push too hard and it can come off a ...
Partnership In The Time Of A Pandemic
When a crisis hits, we of course think of ourselves and our families first as a natural reaction. We put our physiological needs and our safety first. But f ...
The Rise Of A New Breed Of Influencer During MCO…The Home Influencer
With much of the world confined to their homes during government implemented lockdowns, a new breed of influencers have emerged—the home influencer. With no ...
What Do We Do In The Second Half Of The Year?
I think we’re all relieved that we can now get some fresh air and see the blue sky, even if we still need to proceed with caution. But for some businesses, the ...
Why The Concept Of Work-Life Balance Is Fundamentally Flawed
To succeed in a post-COVID world, businesses need to get rid of their flexible working fears. The idea of work-life balance is misleading at best. ...
A Guide To Getting Your Email Marketing Right
Email marketing is an important channel of communication for brands looking to forge solid relationships with their customers, clients and leads, both prospect ...
How To Better Engage Influencers
Back in the day, it used to be way easier when working with influencers. All you had to do was send them a bunch of brand swag and score a shout out. Now, you ...
Extraordinary Measures For Extraordinary Times
In Malaysia, when we think of ‘extraordinary circumstances’ we generally think of heavy rain and flooding, water shortages, or haze. Despite being inconvenient ...
How Businesses Can Navigate Malaysia’s Movement Control Order
The global COVID-19 outbreak has seen events cancelled, sporting matches postponed, and our way of life altered. Despite the need for social distancing, your b ...
When Is It The Right Time To Hire a PR Firm?
So the brown stuff has officially hit the proverbial fan. The head office is in shambles, people are running through the office corridors, you’re pretty sure t ...
Get It Right: Following Up With Journalists
It's a cutthroat business pitching to journalists. If they like what you have to say, you might hear back from them immediately, but if all you receive is radi ...