How To Effectively Engage With Senior Stakeholders
Want to connect with senior business leaders and government stakeholders? You’re not alone. But the good news is that you don’t need massive marketing budgets ...
Today’s “Woke” And “Cancel” Culture Affect Brands — Here’s How
You may have heard of the terms “woke” and “cancel culture” being thrown around in conversations. But do you know what they mean, and how they relate to your b ...
Building An Authentic, Purpose-Driven Brand
Brands have reacted to the global health crisis in a number of ways — some have pulled tone-deaf ads while others have pivoted their business to develop essent ...
The Evolution Of Public Relations
Public relations is no longer simply sending out a press release, hosting a media conference, and giving yourself a pat on the back for a job well done. With t ...
Effective Design Is Invisible
Here’s a relatable story for you: You're on your way to the supermarket, telling yourself that you're just going there to cross things off your shopping lis ...
How Malaysian Brands Can Position Themselves In The “New Normal”
It’s fair to say we never expected 2020 to pan out the way it has. Living and working through a global pandemic, undergoing a lockdown, and pressing pause on b ...
The Art Of Reassuring Clients
To assure, reassure and get your clients to trust in your capabilities is an artform that requires a large dose of finesse. Push too hard and it can come off a ...
Partnership In The Time Of A Pandemic
When a crisis hits, we of course think of ourselves and our families first as a natural reaction. We put our physiological needs and our safety first. But f ...
The Rise Of A New Breed Of Influencer During MCO…The Home Influencer
With much of the world confined to their homes during government implemented lockdowns, a new breed of influencers have emerged—the home influencer. With no ...
What Do We Do In The Second Half Of The Year?
I think we’re all relieved that we can now get some fresh air and see the blue sky, even if we still need to proceed with caution. But for some businesses, the ...
Why The Concept Of Work-Life Balance Is Fundamentally Flawed
To succeed in a post-COVID world, businesses need to get rid of their flexible working fears. The idea of work-life balance is misleading at best. ...
A Guide To Getting Your Email Marketing Right
Email marketing is an important channel of communication for brands looking to forge solid relationships with their customers, clients and leads, both prospect ...