Extraordinary Measures For Extraordinary Times
In Malaysia, when we think of ‘extraordinary circumstances’ we generally think of heavy rain and flooding, water shortages, or haze. Despite being inconvenient ...
How Businesses Can Navigate Malaysia’s Movement Control Order
The global COVID-19 outbreak has seen events cancelled, sporting matches postponed, and our way of life altered. Despite the need for social distancing, your b ...
When Is It The Right Time To Hire a PR Firm?
So the brown stuff has officially hit the proverbial fan. The head office is in shambles, people are running through the office corridors, you’re pretty sure t ...
Get It Right: Following Up With Journalists
It's a cutthroat business pitching to journalists. If they like what you have to say, you might hear back from them immediately, but if all you receive is radi ...
Myth BUSting: Get My Ad Off That Bus!
You have an ad on a bus – congratulations, that’s great stuff. How much did it cost? More than $30,000 for three months? And that’s one bus only? Right. ...
Government and Public Relations: Why You Need It
No matter what business you’re in, government policies and regulations affect your business. That is why every company should have a government relations team ...
Going Back to Work after Maternity Leave was Easier Than I Thought
I don’t mean that in the literal sense because obviously, I was boobs deep in sleep deprivation, hormonal changes, breastfeeding and every other exhausting by- ...
Want to Sell More? Focus on the Sizzle, not the Steak
You might have come across two types of advertising - the one that aggressively displays a product and its attributes, and the one that have a story to tell. W ...
3 Ways to Infuse Life into your Content
While creating content may seem like a simple task, consistently keeping your audience hooked is a different ball game. Blog posts and articles are often the f ...
Personal Branding on LinkedIn – Tips For Curating and Creating Compelling Content
When it comes to personal social media, you likely have perfected your preferred combo of Facebook, Twitter, Instagram and Snapchat, curating your content and v ...
Pivoting your PR Strategy in a Merger
Mergers and acquisitions are one of the trickier situations for PR folks to navigate. Change is never easy - but you can take control of the narrative. Tim ...
Why More Brands Should Jump on the Livestreaming Bandwagon
In 2019, Singles Day broke all retail records with sales hitting more than $38 billion in the 24 hour period. In fact, merchants and brands participating in the ...