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Why the Sizzle Is (Almost) Always More Convincing than the Steak

There are two types of advertising: the ones that prominently show products, and the ones that tell you a story. Though there is a time and place for

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How to Curate and Create Compelling Content for your Personal LinkedIn Brand

Your personal social media, incomplete without the staple combination of Facebook, Twitter, Instagram and Snapchat, is usually thoroughly curated to

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What is Content Localisation and Why Do You Need It?

Content localisation is defined as “the process of making something local in character or restricting it to a particular place.” Usually, localisation

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Bigger isn’t Always Better…When it Comes to Agency Size

Size matters… agency size, that is! When choosing a PR agency for your brand, don’t assume that a big agency will be a better bet.  In

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When People aren’t Sweet on your Sugar: How to Apologise the Right Way

When pictures of “Sugar” dating platform Sugarbook’s billboards in Kuala Lumpur went viral, it garnered lots of media attention… But for all the wrong

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Something’s Not Right: How to Communicate During Troubled Times.

From website malfunctions to a viral post by an irate customer over service gone horribly wrong, or worse, to a government regulation which

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The Truth about Working in a PR Agency – As told by an Intern

Entering an industry I had little to no knowledge about, was incredibly daunting. A sociology graduate, I was fresh out of university and looking to

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How to have a Stronger Personal Brand on LinkedIn

People think of brands in terms of products or companies, forgetting that individuals need branding too. From fresh graduates to C-suite executives,

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Why Agencies are a Great Place for Fresh Grads Looking for PR Gigs

Can we acknowledge how much pressure is placed on fresh grads to decide upon a major that would define their professional career forever? As a tourism

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