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mutant communications Malaysia - Blog


As public relations and content marketing never stop evolving, we keep a close eye on the industry and creative campaigns in Malaysia and Southeast Asia. Our Mutant blog will keep you updated with the latest tips and trends that can help to boost your business and take your brand to the next level.

Go on – read up on industry insights, campaign analyses and more. If you want to discuss anything further, just reach out to and we will talk about it.

Government Relations: How Business Can Get It Right

Government policies and regulations are bound to affect your business, no matter what industry you are in. This is why every company should have a team dedicated solely to understanding the various government structures that may affect them. PR and government relations teams often need to work ... Read More

Why the Sizzle Is (Almost) Always More Convincing than the Steak

There are two types of advertising: the ones that prominently show products, and the ones that tell you a story. Though there is a time and place for featuring your products – and maybe even aggressively highlighting them – telling a story is usually the method that will allow your brand to make an ... Read More

How to Curate and Create Compelling Content for your Personal LinkedIn Brand

Your personal social media, incomplete without the staple combination of Facebook, Twitter, Instagram and Snapchat, is usually thoroughly curated to reflect your content and voice so that it’s very you. But what about professional social media?  LinkedIn is where the bulk of online ... Read More

What is Content Localisation and Why Do You Need It?

Content localisation is defined as “the process of making something local in character or restricting it to a particular place.” Usually, localisation is talked about in the context of different markets or languages. While this is not wrong, it often ignores the full scope of what the term really ... Read More

Bigger isn’t Always Better…When it Comes to Agency Size

Size matters… agency size, that is! When choosing a PR agency for your brand, don’t assume that a big agency will be a better bet.  In Malaysia, the PR and Communications landscape is constantly evolving. And in recent years, we have seen many brands turn to boutique agencies instead of ... Read More

When People aren’t Sweet on your Sugar: How to Apologise the Right Way

When pictures of “Sugar” dating platform Sugarbook’s billboards in Kuala Lumpur went viral, it garnered lots of media attention… But for all the wrong reasons! Sugarbook claims to be the leader of Sugar Daddy and Sugar Baby dating where “romance meets finance”. Their controversial billboards in ... Read More

Something’s Not Right: How to Communicate During Troubled Times.

From website malfunctions to a viral post by an irate customer over service gone horribly wrong, or worse, to a government regulation which effectively sounds the death-knell for your business, there comes a time when something goes terribly wrong for every company. In those crucial moments, ... Read More

The Truth about Working in a PR Agency – As told by an Intern

Entering an industry I had little to no knowledge about, was incredibly daunting. A sociology graduate, I was fresh out of university and looking to make my mark upon the world and explore opportunities. When a friend recommended Mutant Communications, I promised her I would try my hand at ... Read More

How to have a Stronger Personal Brand on LinkedIn

People think of brands in terms of products or companies, forgetting that individuals need branding too. From fresh graduates to C-suite executives, everyone has been "searched for" on the Internet at some point in time. And guess what might have popped up as one of the top results? Your LinkedIn ... Read More

Why Agencies are a Great Place for Fresh Grads Looking for PR Gigs

Can we acknowledge how much pressure is placed on fresh grads to decide upon a major that would define their professional career forever? As a tourism student-turned PR practitioner, the transition into public relations comes with a massive learning curve. But if you have a love for current ... Read More

The Role of PR and Communications in Building Ethical Businesses

Digitisation is transforming how we live, learn, work, and play – with the media industry, of course, being no stranger to how digital advances are altering its landscape. Shifting consumer behaviour and a hunger for instant gratification has forever changed the way we view, consume and digest ... Read More

Honey, How’s My Makeup Today?

Rebranding is only about a new logo and a new website. Or is it? Suppose you’re starting a new business. Your new business needs a face and an identity – a basic kit of deliverables that define what your business looks like: a logo, business cards, letterhead, a website. But where do you find ... Read More

How to deal with data gatekeepers for an insight-driven story

Any good communications professional – whether in-house or agency kid through and through - will want to work on a story based on data-driven insights. While on the surface, this approach seems like an effortless way to conjure a credible story, those who have spent their entire lives working with ... Read More

Media training: How to not mess up a media interview

A bumbling celebrity struggling to find the right words to a question asked by a particularly persistent journalist, a panicky politician trying their best to worm their way out of a press conferences - these are all familiar images in our media which occur at an embarrassingly common rate. ... Read More

What makes a good client-agency relationship?

Whether it’s a friendship, marriage or courtship, there’s no denying that a relationship is hard work. And contrary to what romantic comedies would have you believe, the story does not conclude with you riding off into the sunset with the One. There’s still growing to do together, after that ... Read More

Avoid these five things when working with a designer

People employ designers for many reasons: either they want to revamp their company website, or want to let potential clients know that they are indeed, connoisseurs of good design. There is no shortage of talented designers in Malaysia, which is why working with us can be a seamless process…as long ... Read More

How my journalism skills helped me navigate through the PR world

My foray into the public relations world was a fairly recent one. After six years of being a journalist, I decided to try something new and join the “dark side of journalism”.  That’s right! I moved into the public relations industry, filling my world with press release drafting, media ... Read More

There’s no covering up a rotten company culture

When asked to describe your company’s work culture, you boast to your friends about the infinite carb-filled sweetmeats, plush sleeping pods, and the infinite supply of *insert appropriate beverage*. They nod approvingly, while inwardly wishing it was them instead who got the chance to work in a ... Read More

How to make celebrity endorsements work for your brand

The influence of celebrities can be immensely powerful. Whether you believe their power stems from genuine talent or notoriety, one thing’s for sure – they hold massive sway over their enthralled fans – including how their fans spend money or they decisions they will make.  For example, the ... Read More

Organising media launches the non-conventional way

Because a media launch is a one-time deal, you have only one chance to get it right. In fact, a media launch can make or break a brand.But no pressure, right? Though it can be an incredibly nerve-wracking event, a media launch doesn’t have to feel like you’re a contestant on an episode of Shark ... Read More

Here’s how to harness your inner cynic

Of late, if you feel like you’ve been bombarded with well-meaning yet hollow statements which somehow seem to centre around themes of positivity, mindfulness and gratitude, you’re not alone. It’s one thing to remain positive even in the face of adversity. It’s another thing to completely cast aside ... Read More

social media guidelines for brands

Here’s why your brand needs social media guidelines

Imagine excitedly publishing a post on social media, only to be later shocked, hurt and horrified by off-colour messages left underneath it. No one likes to be at the receiving end of abusive, racist, sexist, homophobic, sexually explicit, or ignorant comments - if you’re a public figure or brand, ... Read More

fake instagram influencers

Here’s how to spot a fake Instagram​ Influencers

Ever tempted to emulate the life of a complete stranger because you fancied the clothes they wore or wanted their blemish-free skin and silky hair? Well, you’re not alone. Instagram influencers have successfully managed to captivate the attention of masses of adoring audiences - and this is making ... Read More

Product Placement – Is it right for your brand?

The historic 2015 Academy Awards selfie - yes,that one, where the who’s who of Tinseltown gathered to have their photogenic faces captured by the Samsung Galaxy Note 3? Shortly after being posted by Ellen DeGeneres, the tweet went viral - temporarily disabling Twitter’s servers. Every single ... Read More

4 PR Trends in Malaysia for the rest of 2019

With the first half of 2019 coming to a close, it’s time for companies to evaluate past performance and formulate plans which guarantee superior performance in the new fiscal year.  If the numbers are not what you hoped it would be – don’t worry. But do take note of these four PR trends that ... Read More

breaking into a new market Malaysia

How to launch your brand into a new market

Launching your brand into a new market can be a daunting and tricky task - no matter if in Malaysia or anywhere else in the region. With large amounts of capital at stake, many brands think twice about making the step forward. However, when executed successfully, brands can reach new customers and ... Read More

tech startup marketin malaysia kuala lumpur

3 steps to determine marketing priorities for tech startups

Running a tech startup in Malaysia, you are constantly facing new challenges - ranging from excelling your business and new hires to budgeting and being in tune with your customers. The list goes on as your business grows. While 'every problem' is of course always a priority, marketing is often not ... Read More

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