To launch MYNIC’s OKU Outreach Program and BIZ.MY domain, while also establishing MYNIC as a thought leader in the digital economy space.
Our talented team took on a multi-pronged approach to raise awareness of MYNIC’s various initiatives. On top of producing informative social media infographics, the team also crafted engaging content pieces such as bylines and newsjacking commentary for MYNIC’s CEO to talk about the company’s various programs and comment on the digital economy space. Mutant also organised press conferences to launch MYNIC’s OKU Outreach Program and its BIZ.MY domain to gain maximum media coverage.
earned media hitsin 2020
of total coveragein Tier-1 media titles
~ 0 m
- MYNIC received a total of 68 earned media hits in 2020.
- 57% of total coverage landed in tier 1 media titles, with an estimated 60m+ total reach.