Case Study:

Monster

Monster-MY-MBP

Job Scope

PR, content, social

Date/Duration

Ongoing PR, content and social media retainer since late 2014

Brief/Objectives

  • To localise regional campaigns and PR initiatives for Malaysia.

  • Establish Monster’s positioning in Malaysia as the go-to source for both employees as well as employers to meet their recruitment needs.

  • Strong content and social support to enhance visibility and reach among target audience.

Monster-MY-ipad

Results

0
organic media stories
across Singapore, Malaysia & Philippines
> 0 m
combined reach

  • Secured 272 organic media stories in 2019 across Singapore, Malaysia and Philippines with a combined reach of over 55 million.

  • Monthly analysis of Monster’s massive data pool to create localised insights and pitch these to secure key opportunities and stories with local media titles.

  • Conceptualised and created fully integrated (PR, content, social) campaigns on topical and time-sensitive subjects to create a buzz and drive traffic back to the Monster website and campaign landing pages

  • Created a strong reputation and top-of-mind recall for the brand, eventually building up to a healthy pipeline of top-tier journalists reaching out proactively for expert inputs and commentary from the Monster team.

Monster-MY-iMac