Case Study:

Syfe

syfe-ipad-01

Job Scope

PR, content

Date/Duration

Retainer from June 2019 - March 2020

Brief/Objectives

To increase Syfe’s visibility in top-tier media and position the brand as a credible investment solution.

Solution

In addition to amplifying Syfe’s funding announcement and securing several profiling opportunities for their Founder & CEO, we worked closely with the client to identify compelling narratives to educate wider audiences on planning financial goals. We conceptualised and led a research-driven campaign around retirement readiness, leveraging powerful insights to cut through the clutter and land top-tier media opportunities.
syfe-02

Results

0
earned media stories
over an 8-months period
> 0 %
of coverage
landed in Tier-1 publications

Results

  • Pitched and secured 78 earned media stories across print, online and broadcast over an 8-month period.
  • Over 40% landed in Tier-1 mainstream, business, technology and consumer publications including CNBC, The Straits Times, The Business Times, CNA938, MoneyFM, e27 and Tech in Asia.