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mutant communications Malaysia - Blog

Blog

As public relations and content marketing never stop evolving, we keep a close eye on the industry and creative campaigns in Malaysia and Southeast Asia. Our Mutant blog will keep you updated with the latest tips and trends that can help to boost your business and take your brand to the next level.

Go on – read up on industry insights, campaign analyses and more. If you want to discuss anything further, just reach out to hello@mutant.com.my and we will talk about it.

Government Relations: How Business Can Get It Right

Government policies and regulations are bound to affect your business, no matter what industry you are in. This is why every company should have a team dedicated solely to understanding the various government structures that may affect them. PR and government relations teams often need to work ... Read More

Why the Sizzle Is (Almost) Always More Convincing than the Steak

There are two types of advertising: the ones that prominently show products, and the ones that tell you a story. Though there is a time and place for featuring your products – and maybe even aggressively highlighting them – telling a story is usually the method that will allow your brand to make an ... Read More

How to Curate and Create Compelling Content for your Personal LinkedIn Brand

Your personal social media, incomplete without the staple combination of Facebook, Twitter, Instagram and Snapchat, is usually thoroughly curated to reflect your content and voice so that it’s very you. But what about professional social media?  LinkedIn is where the bulk of online ... Read More

What is Content Localisation and Why Do You Need It?

Content localisation is defined as “the process of making something local in character or restricting it to a particular place.” Usually, localisation is talked about in the context of different markets or languages. While this is not wrong, it often ignores the full scope of what the term really ... Read More

Bigger isn’t Always Better…When it Comes to Agency Size

Size matters… agency size, that is! When choosing a PR agency for your brand, don’t assume that a big agency will be a better bet.  In Malaysia, the PR and Communications landscape is constantly evolving. And in recent years, we have seen many brands turn to boutique agencies instead of ... Read More

When People aren’t Sweet on your Sugar: How to Apologise the Right Way

When pictures of “Sugar” dating platform Sugarbook’s billboards in Kuala Lumpur went viral, it garnered lots of media attention… But for all the wrong reasons! Sugarbook claims to be the leader of Sugar Daddy and Sugar Baby dating where “romance meets finance”. Their controversial billboards in ... Read More

Something’s Not Right: How to Communicate During Troubled Times.

From website malfunctions to a viral post by an irate customer over service gone horribly wrong, or worse, to a government regulation which effectively sounds the death-knell for your business, there comes a time when something goes terribly wrong for every company. In those crucial moments, ... Read More

The Truth about Working in a PR Agency – As told by an Intern

Entering an industry I had little to no knowledge about, was incredibly daunting. A sociology graduate, I was fresh out of university and looking to make my mark upon the world and explore opportunities. When a friend recommended Mutant Communications, I promised her I would try my hand at ... Read More

How to have a Stronger Personal Brand on LinkedIn

People think of brands in terms of products or companies, forgetting that individuals need branding too. From fresh graduates to C-suite executives, everyone has been "searched for" on the Internet at some point in time. And guess what might have popped up as one of the top results? Your LinkedIn ... Read More

Why Agencies are a Great Place for Fresh Grads Looking for PR Gigs

Can we acknowledge how much pressure is placed on fresh grads to decide upon a major that would define their professional career forever? As a tourism student-turned PR practitioner, the transition into public relations comes with a massive learning curve. But if you have a love for current ... Read More

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