Creating content may seem simple, and sure enough it is, but keeping your audience engaged is a totally different game. When we talk about content, you might automatically think of a blog post or article that you post onto your website, and while this may be partly true, content can come in many different forms, such as videos, graphics and e-books. Often these can be a lot more interesting and creative – and is exactly what is needed to keep your readers interested and engaged.
Here are three tips you can use to keep your content alive, and your audience coming back for more:
1 Repurpose and re-use
No doubt you have already written a lot of content, much of it is probably timeless. Great – don’t waste it. Just because you’ve written a blog and posted it on your website one year ago, doesn’t mean it needs to stop there. You can re-use your evergreen content and repurpose it for a different platform. For example, if you’ve shared some amazing healthy tips about the different ways to use chia seeds, why not create bite-sized video content and deliver this across your social media channels. You can even do a recipe album on Facebook. Remember, there are endless ways to revitalize older content and re-fresh it to keep your readers excited and engaged with your brand.
2 Hook with a headline
You can spend all the time in the world creating something fancy, and sure, that’s very important. But what’s equally important is the hook of your headline. Your headline is what will draw readers in and get them to click your material. Get creative and tip the readers off with just enough information to maintain the mystery. But make sure you’re genuine with your headlines and avoid creating clickbait headlines as that will just annoy people. Here’s a great example from Buzzfeed on Facebook for all you Friends lovers out there. I don’t know about you, but I certainly clicked on this link.
3 Get personal
Gone are the days where direct selling was the main way to secure business. We’re now living in a world where customers want to see the ‘real’ you – and the Internet and social media have opened the doors to this type of discovery. Your customers want to know your story, the people behind the brand, and they want to talk to you. Share real stories about real people – be it case studies or behind-the-scenes footage. Open the lines of communication with your customers through social media by posting exciting and fun content, and write as you would speak – you know, like a conversation.
It’s time to let your customers in and get personal. Tell your brand story and develop content with a human element. Show people who you are and what you can do without making an obvious sales pitch. Your content strategy should be filled with cool ideas that have your customers craving for more. The key is to have fun, be consistent and creative.
Let us help you bring your content back to life – drop us a message at email@example.com